About Bob and RLC
I don't think anyone should write their autobiography until after they're dead.
Samuel Goldwyn
American movie producer

Prior to starting Robert Loeb Communications, Bob was Public Information Director (1983-1997) for Strong Memorial Hospital/University of Rochester School of Medicine and Dentistry/School of Nursing.

Prior to his work at URMC, Bob was a publicist and copywriter at Gannett Rochester Newspapers/Democrat & Chronicle/Times-Union/USA Today and a writer/producer at the Educational Communications Center, SUNY-Brockport. And most recently, Marketing Manager at business incubator High Tech Rochester.


And in previous lives, a college instructor and a professional musician.


Bob earned a bachelor's degree in English at Brooklyn College and a master's degree in writing and mass communication/televison and film at the University of North Carolina at Chapel Hill.

About Robert Loeb Communications

Call it a practice, a consultancy, a sole proprietorship or whatever, but Bob is a "corporation of one". 

He does the work on all public relations, writing and editing, publicity and marketing communications projects and client assignments himself: meeting, planning, researching, writing and editing, publicizing, supervising and more.  The advantage is that you always know who's working on your account: no twice-removed assistants or aides, only Bob.  The expertise and experience you see on this web site is exactly what you get.


When projects require additional talent - designers, illustrators, photographers, videographers, printers, audio engineers, media buyers, web developers and others - Bob brings them in as needed. The Rochester area is replete with world-class visual, artistic, production and new media talent, and Bob can put this talent to work for you. 

In fact, as you look at the various samples on this web site, you'll see the work of some of these talented individuals.


This 21st century business model enables companies, businesses and organizations large and small to access expert communications, publicity and public relations services in a cost-competitive way, paying only for the work performed on their behalf and not for excess overhead.

Everything should be made as simple as possible, but not one bit simpler.
Albert Einstein
, German-American physicist and Nobel Prize recipient