Clients & Projects

Good counselors lack no clients.  William Shakespeare, Playwright

Versatility. As you peruse the wide variety of clients and industries Bob has worked with and for, you'll appreciate the wide range of subject matter he's tackled and the variety of media in which he has worked.

See a few case studies and success stories here:

Epilepsy Foundation                            Solar Sentry

Rochester Immediate Care                 High Tech Rochester

Rochester Area Business Ethics Foundation

Brickstone Senior Living

The Entrepreneurs Network
 



To open a shop is easy, to keep it open is an art.    Chinese Proverb




Play hard, play smart, play together and have fun and winning will take care of itself.
Dean Smith University of North Carolina basketball coach (retired)

Current and past engagements include:
 
Senior Living
 

St. John's Senior Communities/Brickstone/The Green House®  project (Rochester, NY)               

Publicity campaign for Brickstone, an innovative new senior community based on New Urbanism; publicity for unique Green House nursing homes in established suburban and urban residential areas. Communications support for other St. John's initiatives - executive profiles, special events.
 

Tanglewood Manor & Memory Garden (Jamestown, NY) 
G
eneral publicity and media coverage on new innovations for senior and dementia care, owner profile


Wirthwein Corporation Marketing & Advertising (East Aurora, NY)

Public relations for WCMA and for its national clients in senior housing and retirement living


  
  
Healthcare and Biomedical Research
 

Acumed, Inc. (Hillsboro, Oregon)

Press releases and promotional material for this manufacturer of state-of-the-art surgical orthopaedic implants.


Exigence Group LLC/Rochester Immediate Care (Buffalo, NY)

Public relations, news media and special event consulting for Exigence's new Rochester, NY ventures -  Rochester Immediate Care in Greece and in Webster, NY - and for other Exigence initiatives, such as WNY Immediate Care in Buffalo, NY and and Austin Immediate Care in Austin, Texas.


Palm Beach Clinical Research Organization (West Palm Beach, Florida)

General publicity in trade & professional publications, writing for web site and e-newsletter.

 

Highland Hospital                                         

Publicity/media relations.

 

Unity Health/Park Ridge Hospital                               

Extended consulting engagement: news media/press releases/general writing on new clinical initiatives.

 

Center for Biomedical Learning

Press releases and promotion in trade & professional publications.

 

Brighton Surgery Center

Press releases & news coverage on planning, building and opening of a new ambulatory surgical center.

 

Rochester Endodontic Associates                               

Public relations & crisis consulting re: court case.

 

University of Rochester Medical Center 
Consulting
on controversial research issue and its news media inquiry, writing  Speaking Out pieces.

 

University of Rochester Cancer Center 

Annual report.

 

University of Rochester Dept. of Psychiatry                            

Annual report.

  

Non-Profits and Social Service Organizations


Nazareth Elementary School
News coverage of the school's relocation and the dedication of its new facility.

Catholic Family Center
News media and website announcements and coverage of major CFC announcements and initiatives.

Finger Lakes Invention Convention
News media coverage of the "demo day" of an extracurricular invention/idea program for special ed students.

Annual CURE Childhood Cancer Dance Benefit for Palliative Care
Promotion and publicity, production of event program, event script, media coverage prior to and of the event.
 

Rochester Area Business Ethics Foundation

Year-round public relations consulting engagement:  news media coverage/web site management, general writing and executive writing.

 

Rochester Business Ethics Awards                             

Promotion of annual award process/event planning & scripting of luncheon gala.  
                      

Jewish Family Service of Rochester                             

Speaking Out piece on new counseling service, publicity on new satellite office, crisis communications contingency plan.     

 

Sisters of Mercy/Mercy Outreach Center                    

Speaking Out piece on health care for the uninsured.

     

CURE Childhood Cancer Association                        

General publicity, planning & scripting of annual gala.

 

Epilepsy Foundation of Rochester, Syracuse & Binghamton

Extended consulting engagement for news and publicity, marketing publications, fundraising & development materials and web site content and management; promotion and scripting for annual gala. 


Temple B'rith Kodesh

Editing & production of a bi-monthly 16 page newsletter, general writing for fundraising/capital campaign.

 

Jewish Community Center

Website development and management, general writing for publications.

      



Financial

Premium Mortgage Co.
Press releases announcing new mortgage initiatives;  demographic research and data for Premium promotion and reference for homebuyers.

Rochester Area Mortgage Services/Prime Mortgage Corp., Inc.

Continued public relations consulting -  general writing, news coverage, feature articles, Speaking Out pieces, marketing materials, executive communications.

 

Davie Kaplan CPA, LLC.

Marketing communications materials:  partner & manager profiles/firm capabilities.

      


Consumer/Retail/Technology
 

High Tech Rochester

Ongoing engagement as marketing manager (and now as a consultant) for the region's premier high tech business incubator: news media, promotional materials and collateral, special events, website management, social media, e-mail promotion, etc.


Hamilton-Stern Construction

News media coverage and website writing and editing for this new construction management firm in Rochester, NY  The web site, at Hamilton Stern, was a finalist in the 2016 Rochester Business Journal best of the Web Competition.


Solar Sentry

News media and publicity in the general and trade & professional media on new solar energy monitoring/measuring product, new investors, test sites, new installations, etc. 

 

McDonald's Restaurants

News media coverage on road construction/traffic issue affecting an area McDonald's restaurant.

 

Michael's Valley Grill  

News media/restaurant review.

 

Senior Fitness Productions                 

Copy editing, web site copy, news media consulting on How to Prevent Falls by Betty Perkins-Carpenter.

 

Viking International Furniture 

News media visibility/press releases & feature stories.

 

Molye Chevrolet                                            

Speaking Out piece on new automotive technology.

 

West Jewelers

News coverage and publicity.

    

Business-to-Business
 

NorthCoast Partners, LLC.

General writing, opinion piece for this business merger/acquisitions broker.

 

dockside.net, Inc./G2Alert                

Marketing materials, website writing.

Midtown Tire, Inc. (Rochester, NY)

News coverage to tire/wholesale trade publications and to Rochester-area news media - press releases, executive profile, etc. RBJ profile of Midtown president.

 
 
Agency

Verticalinsite Marketing

Writing and editing of website content and promotional materials for select clients.


Sundance Marketing

Press releases/media relations and publicity for select clients.

 

Dixon Schwabl PR

General writing/case studies for select clients.

 

Dalmath Associates                           

Press releases/media relations/publicity/general writing for trade publications for select clients.

 

Adam Communications

Press releases/media relations for agency news;  public relations consulting for client projects and proposals.

   

Education
 

Monroe Community College

General writing for official college newsletter.

 

Monroe Community College Foundation                    

General writing for Foundation newsletter; co-author and researcher (with former MCC Foundation president Brenda Babitz) of It Takes a Board, a history of the MCCF and its board of directors.