Crisis Communications
The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger - but recognize the opportunity. John F. Kennedy, 35th American president  

Bob will defend and protect
your good name and reputation in the event you or your company or organization is under scrutiny by the news media. When senior managers become aware that trouble is brewing, they must act immediately. Call Bob. 585.586.8840. Now.

 





A lie gets halfway around the world before the truth has a chance to get its pants on.
Sir Winston Churchill, British statesman

The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger - but recognize the opportunity. John F. Kennedy,
35th American president 
 


 

What constitutes a media crisis?

  • Investigations and sanctions by regulatory and licensing agencies
  • Civil law suits
  • Allegations of professional misconduct, negligence or malpractice
  • Criminal prosecutions
  • Labor and employee issues
  • Disgruntled customers, clients and employees who "go to the media"
  • Product and service issues including recalls
  • Mergers and acquisitions
  • Management changes
  • Cutbacks in service
  • Downsizing and layoffs

 

All have the potential to disrupt operations, erode consumer confidence, undercut donor support and do serious damage to the bottom line.

Some additional thoughts...

While a crisis may immediately suggest danger, it also opens up an opportunity to tell your side of the story to the news media and to other audiences. But you have to know the rules of engagement. 

Reporters make requests and ask questions, but it is up to us to decide how to answer.

Concurrently, don't discount the value of communicating directly with your clients, customers and patients (and their families), shareholders, donors and supporters, vendors and partners, board members and employees. 

And remember, Bob has worked with some of Rochester's prominent defense attorneys when their clients needed guidance in the face of news media inquiries. 

 
Among the issues Bob has handled (many as public information director for the UR Medical Center/Strong Memorial Hospital):

  • Hospital patient deaths and subsequent regulatory investigations, sanctions and lawsuits
  • Regulatory investigation and sanctions related to clinical trials, pharmacy operations and supervision of residents
  • Allegations of hospital and physician negligence and malpractice
  • Protests by animal rights activists
  • Issues surrounding in vitro fertilization
  • Anti-abortion protests
  • Infectious diseases among hospitalized patients - TB, hepatitis, Legionnaires disease, flesh-eating bacteria 
  • Labor issues
  • 1990s national news coverage of radiation research (plutonium) in patients after WW II and a subsequent $400 million lawsuit
  • Allegations of physician misconduct and bad behavior outside the clinic setting
  • Allegations of executive misconduct re: contracts to vendors
  • Tax issues and felony prosecution
  • Proactive crisis planning and assessment