High Tech Rochester

Bob joined HTR as its marketing manager (part-time) in April of 2012 and brought a new dimension to the organization's marketing and promotion, responsible for writing and editing, marketing communications, public relations and news, and social media.  He transformed (with the help of Dixon Schwabl) the corporate web site, worked with HTR leadership on a new logo, resurrected a dormant e-newsletter and e-news blast initiative (via Constant Contact, and grew it to more than 5,000 subscribers), and secured extensive news coverage in the Rochester-area news media.

The results?  Improved and steady enrollment in, and attendance at, the many HTR workshops, seminars, contests, mentoring plans, classes and events.
Click on an image to see the complete document.
HTR Annual Report for 25th Anniversary
Written and produced by Bob for distribution at HTR's 25th Anniversary celebration.

Nextpert column by HTR President: LaunchPad
Written and submitted by Bob.

Nextpert column by HTR President: Clean Energy
Written and submitted by Bob.
HTR corporate brochure
Written by Bob, designed by Dixon Schwabl.

HTR Monthly e-Newsletter
HTR monthly e-newsletter, written and produced by Bob.

Click here to see a second e-newsletter.
E-news blast promoting an HTR/NEXUS-NY Clean Energy event
E-news blast to HTR CC subscribers promoting the first annual Clean Energy demo day

Press release and coverage of HTR's 1st Prototype 3-D Printing Lab

Click here to read the news coverage in the Rochester Business Journal and the Democrat & Chronicle.