News Media and PR

Publicity doesn't just happen. It is made to happen.

Joseph P. Kennedy
, American businessman & diplomat

With a long-held reputation for honesty, accuracy and integrity
with reporters and editors  - and more than 2,500 press releases written - Bob brings instant media credibility to any person, company or organization he advises and represents.

 






Whoever is careless with the truth in small matters cannot be trusted with important matters.Albert Einstein German-American physicist and Nobel Prize recipient




Publicity doesn't just happen. It is made to happen.
Joseph P. Kennedy, American businessman & diplomat


Glory is fleeting, but obscurity is forever. Napoleon Bonaparte French general & politician




 

 

 

He understands the needs and demands of reporters and editors and meets those needs with the useful and timely news and innovation of his clients and organizations.


His work has appeared in all of the Rochester-area print and broadcast media as well as statewide and nationally in The New York Times, USA Today, Wall Street Journal, CNN, NPR, AP and many others.
 

If you're launching a product or service, staging an event, or have interesting developments and stories within your company or organization, let Bob help you tell the world and the world may beat a path to your door!  

 
  • Press releases, backgrounders and personal contact with the general news media as well as special interest and professional/trade media
 
  • Press conferences and media events, including media kits and materials
 
  • Op Ed/Speaking Out pieces
   
  • Media Training/Preparation for interviews, news conferences
 
  • Special event "fill-the-room" and "day-of" news promotion
 


In addition to his role as an advisor, strategist and counsel to senior management, Bob has appeared as a spokesman on all of the Rochester area broadcast media as well as on CNN, NPR, NBC and other broadcast media and newspapers throughout the nation, often on controversial topics and crisis issues.
 

Further, he has coached and rehearsed senior executives prior to media interviews.


Glory is fleeting, but obscurity is forever.

Napoleon Bonaparte French general & politician