Non-Profit/Social Service
Compassion is not weakness, and concern for the unfortunate is not socialism. Hubert H. Humphrey, American senator and vice president


Non-profits have communications needs and requirements, too:

  • develop and enhance existing customer/client bases
  • develop new markets and audiences for existing and new services
  • communicate with key stakeholders and supporters
  • drive existing and new revenue streams
  • cultivate and develop philanthropic as well as political support
  • hold special events that raise both friends and funds

Look to Bob to help with these and related concerns for your non-profit.

For example, he'll plan and then promote your special event and work with the news media for advance "fill-the-room" promotion and then "day of" news coverage and visibility.

To strike a chord with current and future donors, he'll create the fundraising materials that inform, enlighten and motivate giving. 

For annual campaigns, special fundraising drives and special gift and recognition opportunities, Bob works with development directors and executives to help plan the campaign's particular style and appeal and then develop an approach to the materials and communications vehicles.

For publications and web-based materials, look to Bob to grasp the right editorial thrust for your web site, brochure, booklet, annual report, newsletter or bulletin, direct mail piece, case history and/or special-purpose publication.

Recent Non-Profit/Social Services clients

High Tech Rochester Publicity and promotion of HTR services and events to the 9-County Finger Lakes Region via news coverage, electronic and social media, and direct audience promotion.

CURE Childhood Cancer Association Dance Benefit for Palliative Care Materials to promote ticket sales, auction item donations and sponsorship support for this annual dance benefit. Serve on the Dance Committee/PADDance.

Rochester Area Business Ethics Foundation

Year-round public relations consulting engagement:  news media coverage/web site management, general writing and executive writing


Rochester Business Ethics Awards                      

Publicity & promotion of annual award process and event, planning & scripting of luncheon gala   

Jewish Family Service of Rochester                         

Speaking Out piece on new counseling service, publicity on new satellite office, crisis communications contingency plan     


Sisters of Mercy/Mercy Outreach Center                    

Speaking Out piece on health care for the uninsured


CURE Childhood Cancer Association                        

General publicity, planning & scripting of annual gala


Epilepsy Foundation of Rochester, Syracuse & Binghamton

Extended consulting engagement for news and publicity, marketing publications, fundraising & development materials and web site content and management; promotion and scripting for annual gala


Jewish Community Center

Website development and management, general writing for publications