Publications
Think like a wise man but communicate in the language of the people. William Butler Yeats, Irish poet (1865 - 1939)

Look to Bob
to grasp the right editorial thrust for your sell sheet,  brochure, booklet, annual report, newsletter or bulletin, case history and/or special-purpose publication. And now, your e-newsletters, bulletins and blasts.
 
 

 

Think like a wise man but communicate in the language of the people.
William Butler Yeats, Irish poet (1865 - 1939)

While his focus is on headlines, copywriting and organization, he knows that pictures, images and graphics are important parts of the message. So he often collaborates with designers, photographers and printers to complete the project. 

Here are a few examples:                                                            Click images for full-size versions.
NEXUS-NY New Energy magazine

Managing editor of a 40-page magazine comprising feature stories and sidebars on some of the most promising clean energy startups in upstate New York.  Supervised a team of five writers
on assignments; plus, traditional editing and copy editing. Worked with BZ Design on design elements.

(If you want to read a copy, contact Bob.)



HTR promotional brochure

Written by Bob and designed by ad agency Dixon Schwabl, this is HTR's general purpose promotional and marketing collateral piece.
High Tech Rochester 2012 Annual Report

Written and produced for HTR's 25th anniversary in November of 2012.
Rochester Business Ethics Award
Written and produced for the Rochester Business Ethics Awards, this flyer describes the benefits and rewards of the RBEA process and encourages area companies and their executives to enter.
Davie Kaplan CPA LLC
Written for the Rochester, NY accounting firm of Davie Kaplan CPA LLC, this is one of a series of capability flyers that markets the firm's major practice areas. Art direction and design by Peggy Felt/Design Essence
Davie Kaplan CPA LLC
Written for the Rochester, NY accounting firm of Davie Kaplan CPA LLC, one of a series of  flyers that markets the firm's partners and managers. Art direction and design by Peggy Felt/Design Essence.
Epilepsy Foundation
Written and produced for the Epilepsy Foundation, this AR serves triple duty as a report the community, a vehicle that recognizes donors and funders, and a marketing vehicle that cultivates new friends, donors and clients.  Art direction and graphic design by Julie White/Miller White Design.
Epilepsy Foundation

Written and produced for the Epilepsy Foundation, this capabilities brochure describes all the services for all the populations the Foundation serves and the reasons to turn to the Foundation for assistance. Art direction & design by Miller White Design.