Any sufficiently advanced technology is indistinguishable from magic.
Arthur C. Clarke

Making sense of new technologies
is one of Bob's specialties. From the properties of a new medicine, to the mechanics of how something works (and why it's beneficial), to the social and economic consequences of technologies that "push the envelope", rely on Bob to create clear and understandable stories, essays, marketing communications pieces, public relations and news.

High Tech Rochester

Marketing manager for this premier high tech business incubator and manufacturing consultant: news media, website, print materials,special events, website content management, electronic newsletter (via Constant Contact), social media and general public relations and news promotion.  Corporate profiles of HTR client companies. Ghost writing on newspaper essays and opinion pieces. See more here.

Solar Sentry

News media and publicity in the general and trade & professional media on new solar energy monitoring/measuring technology, new investors for this high-tech start-up, Inc./G2Alert                

General writing and marketing communications materials, website writing for a web-based emergency notification system

Molye Chevrolet                                            

Speaking Out piece on new automotive fuel cell technology   read it

University of Rochester Medical Center

Speaking Out piece on stem cell research and technology   read it

Strong Memorial Hospital
General public relations and news media coverage and general writing for new clinical technologies:

  • Magnetic Resonance Imaging

  • Kidney Stone Lithotripsy

  • Bone MarrowTransplantation

  • In-vitro fertilization & related techniques

  • Stem cell transplantation in neurological disorders such as Parkinson's disease

  • Retinal cell transplantation